It’s even more useful when you combine your learnings from paid and organic to inform your strategy.Īt Tuff, PPC and SEO teams collaborate. You can use it to identify your competitor’s paid search terms as well. It reveals areas of opportunity where you can create new content or improve existing content to increase rankings and traffic.Ī keyword gap analysis isn’t only important for SEO, but for paid search campaigns. You want high-value, high-intent website visitors whose problems you can solve.Ī keyword gap analysis helps you discover those keywords. The ultimate goal of any holistic SEO content strategy is to drive traffic to your site. From there, you can create a strategy to “boost” low rankings and steal keywords from your competitors. You’ll also identify keywords that you have a low ranking for, for example, positions 5 to 15. First, you’ll identify keywords that your competitors rank for, but you don’t.

It’s also an essential part of an SEO competitive analysis. In short, it’s a way to reveal keyword opportunities you’re missing out on. Your keyword “gaps” are areas in which you could overtake your competitors and outrank them. What is a keyword gap analysis?Ī keyword gap analysis is an SEO strategy that compares your site to your competitors to find keywords that rank the highest and drive the most traffic. We’ll show you how to conduct a keyword gap analysis using tools like Semrush, and how you can use it to build a content strategy. However, you can beat them with a strong SEO strategy, and a keyword gap analysis helps you create one. If competitors are outranking you, then they’re getting more organic traffic, leads, and likely sales. However, no matter the industry, the number of clicks (and consequently traffic) that goes to your website drops consistently as you drop from one to two and so on. We know the top result in Google gets over 31% of clicks, with some variation depending on the industry, keyword, and device. Only one company can be in the number one spot, and to get the most organic traffic, you want that to be your site. However, a keyword gap analysis-also sometimes called a content gap or keyword competitor analysis-is a must. You can use various methods to conduct keyword research. Author’s Note: This post was updated on Mawith new links, data, insights, and resources.

Keyword competition analysis