The equivalent logic would apply to a grocery store putting all their prices up 20%. At first this will look great on the bottom line as you will probably triple your ad revenue overnight but 2 years later you are laying off 90% of your staff because you only have 10% of your readers. First you just log people out more (a great way to lose customers because they can't be bothered to retrieve their login) and then you start putting ad-captchas between the user and just about everything. First the spreadsheet doesn't show how many customers will soon flee and second you suddenly have a new incentive to start ad-captcha'ing all over the place. Some douche does a spreadsheet showing how they will make x cents per user logging in with the ad-captcha. This is exactly the sort of MBA type crap that is ruining so many companies.

I'd even give up slashdot if tomorrow I went to log in and an ad-captcha popped up. I don't care how good your information is I won't interact with an add that you have forced upon me.

Recaptcha bypass adson